risky business outfit
“Some UK businesses have informed us they’re concerned about it being too tough to change or mix and match cloud provider, and it is not clear that competition is working properly. “High levels of profitability for the market leaders AWS and Microsoft point out there are limits to the general degree of competition.” It additionally highlighted worries about dedicated spend discounts which, Ofcom feared, might incentivise customers to use a single major agency for all or most of their cloud wants. Ofcom’s research found the pair had a combined market share of 70% to 80% in 2022, with Google their…